Soldierfit is an amazing success story in the DC region, and with good reason. Founded by 10 year war veteran Danny Farrar to build locations and programs focused on not just fitness but community. With a fourth location about to open and a newly acquired license to franchise what he is doing clearly works.
In addition he is the founder and committed leader of "22 Needs a Face", a Non-profit dedicated to bringing awareness, education and camaraderie to the maelstrom that is PTSD among returning veterans.
I photographed him recently and mentioned I had some specific images in mind that I wanted to do and within minutes he put me in touch with Jason, mohawked obstacle race junkie, who eagerly volunteered to be the model, despite ribald comments from those close by., especially when one or two shots veered into Abercrombie and Fitch territory !
As we were shooting I noticed the tattoo on one of the Black Hat's arms, former Marine Philip, how it forms the US flag when he folds his arms. Naturally I asked if he could step in front of the camera himself. It was the second time I had met him, and his commitment to his client's goals and progress was evident.