Client : Frederick County Bank
Creative Agency : Jean Peterson Design
Behind the Scenes Video : Digital Bard
With special thanks to Smooch Studios for location and make up "tutorial"
This shows what can go into creating an ad, a large team and great buy in from the client. The ad now appearing in magazines is shown at the bottom of this post.
By the time I was involved the team at Jean Peterson and Frederick County Bank had been working together to map out a new and edgy campaign to stress the importance of banking within the community, and the involvement that can only come with the type of personal service from getting to know people and their business.
Once Jean Peterson Design selected me to provide the photography, there were several meetings to decide on concept, along with a mood board for the style of the image - over saturated, grungy and contrasty. Final preparation was a visit to Smooch Studios to frame the shot and discuss the details needed on the day of the shoot from each member of the team, and from my side to plan how to light it to get the look and feel we wanted.
Because of the number of people and need for a very dynamic look we knew that creating the perfect pose from four people all of whom moving would be nearly impossible, so we would be taking the ideal poses from a number of different shots. Due to the small space and me being jammed against a doorway it was impossible to use a tripod, after 30 minutes of being jammed in a semi crouch against the door frame trying to maintain the same shot perspective I think I was due for some yoga, and in need of a chiropractor !
Post shoot Emily at Jean Peterson and I worked through the images, finding our ideal base image and then started the job of working through revisions - moving make up trolleys, bringing the various pinks in the image into the same color palette, moving and then removing chandeliers, removing the track lighting, adding the coffee cup from a different shot, removing distractions in the mirror, sliding the logo along the wall, cleaning up hair. In all we went back and forth through 9 revisions before the final addition of saturation and grunge, with quite a bit of dodge and burning to create harder localized contrast. About a day and a half of work in post.
Shoots like these are not only incredibly rewarding but fun. With the number of people on set and the beautifully acerbic with from one or two participants there were many laughs, which can be heard on the video. Creating the final image forced me to dig in and learn new techniques, and perfect them on the fly, as the saying goes "The good stuff only starts at the end of your comfort zone"
The crew from Digital Bard were on hand at the shoot and created this awesome BTS video.